Developing The Concept
In 1998 after 23 years of working in the corporate world of international healthcare and science I wrote a business plan for my home town of Kinvara, on the south east tip of Galway Bay . The core of the plan was to create a haven in which the stressed executives could relax. Being a marketer I searched intensely to find the USP, that unique property which would make this venture different from all the rest. My search led me to seaweed, its holistic and traditional curative properties. From that time I have been increasing the awareness of seaweed and progressing the plan to achieve the greater vision. That is to offer the stressed executive a unique place of repose with the surroundings, accommodation, holistic treatments from the sea and joviality created by the atmosphere embodied in Kinvara. A place to escape back to nature, relax and redefine values.
Initially I converted a listed derelict warehouse overlooking the bay into a shop for the sale of local art and crafts but more especially – Irish seaweed products. (See Murphystore for our local range of seaweed products). The visual impact of paintings, prints, cards and beauty products sold here promotes Irish seaweed. Sketches of seaweed painted on the shop floor mirror the local strand. With the support of The Martin Ryan Institute at Galway University and two years of trials, CF Body Wrap came into being. Seaweed is an abundant native natural resource with a history of healing. It is part of our Irish heritage with its harvesting immortalised by artists Jack Yeats and Paul Henry in their paintings. In 1837 Lewis’s topographical directory reported seaweed to the value of £20,000 brought ashore at spring tide in Kinvara.
This new Irish seaweed treatment which has evolved to satisfy modern day needs was launched in Kinvara in April 2006. Harvested on the west coast of Ireland, the fresh seaweed is formed to a smooth paste for luxurious pampering. This treatment is delivered under the professional care of trained staff in the bright, warm environment of our be-spoke treatment rooms. A supple application of this 100% natural, 100% organic product will unlock the goodness of the sea releasing a wealth of minerals to soothe aches and banish cares.
One of nature’s purifiers, seaweed exfoliates and draws out impurities from the skin. Removing dead cells it cleanses and refreshes, enhancing cellular renewal. This toning effect boosts circulation. Seaweed cells reflect the content of human plasma and as such balances cellular energy. This paste is rich in amino acids, vitamins and minerals which are obsorbed and nurture the body.
Under the guidance of a qualified therapist, the warm paste is applied to the body while enveloped in warmth. Marine nutrients help the relaxation process and allow lymphatic drainage to begin. The goodness infuses to create a radiant glow and transform the body to an oasis of calm. A sense of tranquillity mingled with the benefit of being personally cared for, soothes the body, mind and soul.
In summary Cóireáil Feamainne buffs, rejuvenates, hydrates through the skin, nourishes and harmonises the body. Empowering yet not overpowering.
Kinvara Suites – THE LOFT – has been restored in 2005 to provide luxury suites for holiday let. Each suite comprises lounge, galley kitchen, twin or double bedroom, shower/wc, and private balcony overlooking the orchard. Set in a private courtyard off the main street of Kinvara this secret haven is the ideal place to escape from the stresses and cares of a busy world.
Cook a meal, sit by the fire, read a book, listen to music and unwind. No better place! Kinvara village offers a choice of places to dine and evening entertainment in many of the pubs. Easy access to Galway City and the Burren.
The self catering suites are 3 star tourism Ireland rated and registered with Hidden Ireland .